NBA START OF SEASON CAMPAIGN 

Spearheaded the strategy to integrate high‑impact creators into the Start of Season campaign spot. Recognizing the importance of aligning talent with audience needs, identified Drew Afualo and Kai Cenat as ideal partners to drive engagement and cultural relevance.

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• Identified Talent: Selected Drew Afualo and Kai Cenat based on audience insights and cultural relevance.

• Negotiated & Contracted: Managed all talent negotiations and secured partnerships aligned with brand goals.

• Executed Campaign: Oversaw creative development, production, and rollout across platforms.

• Delivered Results: Produced a full campaign that drove engagement, expanded reach, and strengthened brand positioning.

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