Fanatics Fest x NBA
"Rookies to Rings" Experience 

At Fanatics Fest, I developed and oversaw the “Rookies to Rings” experience — an immersive activation that brought fans directly into the journey of an NBA athlete, from Draft Day excitement to Finals glory. This high‑energy experience showcased the NBA in a fresh, interactive way, driving awareness and deepening fan engagement.

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• Strategic Brief: Built the activation concept and execution plan to highlight the NBA athlete journey.

• Agency Collaboration: Partnered with and managed the agency to deliver immersive activations aligned with campaign goals.

• Fan Experience: Designed interactive touchpoints where fans could celebrate milestones, take part in challenges, and connect with NBA culture.

• Celebrity Integration: Coordinated appearances and talent moments to amplify excitement and authenticity.

• Execution: Oversaw end‑to‑end delivery, ensuring seamless production and impactful storytelling.​