"Nicolandria"  

To expand the Emirates NBA Cup’s reach and engage more casual fans, I identified creators Nic and Olandria as authentic voices who could bridge lifestyle content with basketball culture. Partnering with the Spurs and Warriors, curated a courtside experience that showcased the Group Play Games through a fresh, approachable lens.

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• Talent Identification: Selected Nic and Olandria for their ability to resonate with casual audiences and bring new fans into the NBA conversation.

• Negotiation & Contracting: Led all partnership discussions, securing agreements that aligned with campaign objectives.

• Curated Experience: Partnered with teams to provide courtside access, ensuring creators could authentically capture the excitement of the Spurs vs. Warriors matchup.

• Content Development: Oversaw bespoke content creation highlighting behind‑the‑scenes moments, lifestyle storytelling, and the unique atmosphere of Group Play Games.

• Impact: Delivered a campaign that broadened the NBA Cup’s appeal, driving engagement among casual fans and reinforcing basketball’s accessibility to diverse audiences.