"Nicolandria"  

To expand the Emirates NBA Cup’s reach and engage more casual fans, identified creators Nic and Olandria as authentic voices who could bridge lifestyle content with basketball culture. Partnering with the Spurs and Warriors, curated a courtside experience that showcased the Group Play Games through a fresh, approachable lens.

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• Talent Identification: Selected Nic and Olandria for their ability to resonate with casual audiences and bring new fans into the NBA conversation.

• Negotiation & Contracting: Led all partnership discussions, securing agreements that aligned with campaign objectives.

• Curated Experience: Partnered with teams to provide courtside access, ensuring creators could authentically capture the excitement of the Spurs vs. Warriors matchup.

• Content Development: Oversaw bespoke content creation highlighting behind‑the‑scenes moments, lifestyle storytelling, and the unique atmosphere of Group Play Games.

• Impact: Delivered a campaign that broadened the NBA Cup’s appeal, driving engagement among casual fans and reinforcing basketball’s accessibility to diverse audiences.